Privacy Policy

Privacy Policy

Effective Date: 1st January 2025

This Privacy Policy outlines how Serviced London Apartments & Management Ltd (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal information when you visit our website (https://www.servicedlondonapartments.co.uk/) or engage with our services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following types of personal information:

(a) Information You Provide:

  • Contact Details: Name, email address, phone number, and postal address.
  • Booking Details: Information related to your accommodation bookings, including check-in and check-out dates, preferences, and payment details.
  • Feedback and Enquiries: Any information you provide when contacting us via our website, email, or other communication channels.

(b) Automatically Collected Information:

  • Technical Data: IP address, browser type, operating system, and device information.
  • Usage Data: Information about your interactions with our website, including pages viewed, links clicked, and time spent on the site.

(c) Third-Party Sources:

  • Information received from booking platforms, payment processors, or marketing partners.

2. How We Use Your Information

We process your personal information for the following purposes:

  • To Provide Services: Manage bookings, process payments, and deliver customer support.
  • To Improve Our Website: Analyse user behaviour to enhance the website experience.
  • To Communicate with You: Send confirmations, respond to enquiries, and provide updates about your booking.
  • For Marketing Purposes: Share news, promotions, and offers, where you have opted in to receive such communications.
  • To Ensure Security: Detect and prevent fraud, unauthorised access, or other illegal activities.
  • To Comply with Legal Obligations: Fulfil regulatory and legal requirements.

3. Lawful Basis for Processing

We rely on the following legal bases to process your personal information:

  • Performance of a Contract: To provide services you have requested.
  • Consent: For marketing communications, where you have given explicit consent.
  • Legitimate Interests: To improve our website and services, ensure security, and manage customer relationships.
  • Legal Obligation: To comply with applicable laws and regulations.

4. Sharing Your Information

We may share your information with:

  • Service Providers: Third parties that assist in delivering our services, such as payment processors, IT providers, and booking platforms.
  • Legal and Regulatory Authorities: When required to comply with legal obligations.
  • Business Transfers: In connection with a merger, sale, or acquisition involving our business.

We will never sell your personal information to third parties.

5. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy or to comply with legal obligations. Once the retention period expires, we securely delete or anonymise your data.

6. Your Rights

Under UK data protection laws, you have the following rights:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data where applicable.
  • Restriction: Request restriction of processing in certain circumstances.
  • Objection: Object to the processing of your personal data for direct marketing or based on legitimate interests.
  • Data Portability: Request transfer of your data to another service provider.
  • Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us at [Insert Contact Email].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. For detailed information, please refer to our Cookie Policy.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no system can guarantee complete security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review their privacy policies before providing any personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this Privacy Policy regularly.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Serviced London Apartments & Management Ltd
Email: [email protected]
Address: 71 – 75 Shelton Street
Covent Garden
London
England
WC2H 9JQ

Thank you for trusting Serviced London Apartments with your personal information.