GDPR Policy

UK GDPR Policy

Effective Date: 1st January 2025

Serviced London Apartments (“we,” “us,” or “our”) is committed to protecting the privacy and personal data of our customers, website visitors, and business partners. This policy outlines how we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Serviced London Apartments & Management Ltd

Email: [email protected]
Address: 71 – 75 Shelton Street
Covent Garden
London
England
WC2H 9JQ

2. What Data We Collect

We may collect the following types of personal data:

(a) Information You Provide Directly:

  • Name, email address, phone number, and postal address.
  • Payment details for bookings.
  • Preferences related to accommodation and services.
  • Feedback and inquiries submitted through our website or other channels.

(b) Automatically Collected Data:

  • IP address, browser type, device information, and operating system.
  • Information about your use of our website (e.g., pages visited, time spent).

(c) Third-Party Sources:

  • Booking platforms, payment processors, and marketing partners may share your data with us.

3. How We Use Your Data

We process your personal data for the following purposes:

  • To Fulfil Contracts: Manage bookings, process payments, and provide customer support.
  • To Communicate: Respond to inquiries, provide booking confirmations, and send important updates.
  • To Improve Services: Analyse website usage and customer feedback to enhance our offerings.
  • For Marketing: Send promotional emails and offers (with your explicit consent).
  • To Comply with Legal Obligations: Ensure compliance with applicable laws and regulations.

4. Lawful Basis for Processing

We rely on the following legal bases to process personal data:

  • Consent: For marketing communications and optional services.
  • Contractual Necessity: To provide services requested by you.
  • Legal Obligation: To meet legal and regulatory requirements.
  • Legitimate Interests: To improve our website, manage customer relationships, and ensure security.

5. Sharing Your Data

We may share your personal data with:

  • Service Providers: Payment processors, booking platforms, IT service providers, and marketing agencies.
  • Legal Authorities: Where required by law or to protect our legal rights.
  • Business Transfers: In the event of a merger, acquisition, or sale of our business.

We do not sell or rent your personal data to third parties.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Once retention periods expire, we securely delete or anonymise your data.

7. Your Rights

Under the UK GDPR, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data, subject to legal requirements.
  • Restriction: Request limited processing of your data in certain circumstances.
  • Objection: Object to the processing of your data for direct marketing or legitimate interests.
  • Data Portability: Request transfer of your data to another organisation.
  • Withdraw Consent: Withdraw consent for processing where consent is the legal basis.

To exercise your rights, please contact us at [email protected]. We will respond within one month, as required by law.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, or alteration. However, no system can guarantee complete security.

9. International Data Transfers

If we transfer your data outside the UK, we ensure it is protected through appropriate safeguards, such as standard contractual clauses or adequacy decisions.

10. Cookies

Our use of cookies and similar technologies is explained in our Cookie Policy.

11. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the updated effective date.

12. Complaints

If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

13. Contact Us

If you have questions or concerns about this policy or your personal data, please contact us:

Serviced London Apartments & Management Ltd
Email: [email protected]
Address: 71 – 75 Shelton Street
Covent Garden
London
England
WC2H 9JQ

Thank you for trusting Serviced London Apartments with your personal data.